Thinking of making your own lash cleanser?

Posted by Christin Hor on

When it comes to lashes, little is more important than cleaning, both for the safety of your eyes and longer lash retention. As we all know, dirt and makeup can and will cause buildups in between and around our beautiful lashes. This pesky accumulation of unwanted grime will make lashes fall out prematurely, and new extensions harder to stick. To put it simply - buildup is the enemy of the lash tech!

To avoid your hard work (or money) going to waste, it’s important to maintain an effective cleansing routine. But don’t jump to the conclusion that you can use any old cleanser to get the job done. This is an unfortunately common mistake made by both lash technicians and their clients.

While it may be tempting to mix up your own cleanser at home, there’s an almost endless list of reasons why you shouldn’t. We’re about to explain some of the biggest reasons why making your own lash cleanser at home is anything but a good idea.

So unless you can afford the hefty insurance price tag, you may want to think twice about whipping up your own products!


If you bottle up your own cleanser and sell it to someone without insurance, you’ll be breaking the law. And if that person experiences an adverse reaction to your product, it’s game over for you AND your business!


The best option? Avoid the insurance fees and give yourself peace of mind by opting for a private labelling option. You’ll be able to market your very own brand of cleanser, without having to worry about the legalities! Simples!

For some godawful reason, many lash techs have been advising their clients to use baby shampoo to clean their eye area. Without exaggeration, this is one of the WORST things you can do. Baby shampoo, gentle as it may seem on the outside, is NOT formulated for use around the delicate eye area.

Studies have shown that baby shampoos will cause a great deal of irritation to the eyes after extensive use. Even products like Johnson’s baby shampoo, that claim to be ‘as gentle to the eyes as pure water’ contain ingredients known to cause allergies and irritation. So PLEASE don’t fall for these kinds of marketing claims.

And if that wasn’t a good enough reason not to use it as a lash cleanser, here's some more tidbits for you:

-Baby shampoo contains oils and glycol, which break down lashes and cause them to fall out prematurely. Welp!

-It contains detergents that strip the eyes of the natural oils needed to keep our skin, lashes and follicles healthy.

-Studies have shown that it is NOT effective at killing bacteria

-AND it’s not even ophthalmologically tested (meaning it’s not guaranteed to be safe for the eyes)!!

Have you digested all of this shocking info yet?

Finally, recommending baby shampoo to your clients is unprofessional and could potentially lose you business. We could go on and on about the reasons not to use (or recommend) it as a lash cleanser, but we think you’ve got the point by now.

As we previously mentioned, cosmetic products are subjected to intensive testing before they’re allowed to go to market. Many laws have been put in place to protect consumers from allergic reactions and harmful ingredients.

These laws cover any product that ‘cleanses the body’, so you better make sure your lash cleanser is 100% compliant before you go selling it to your clients!

Before you get your hopes up - this is not an easy task.

Cosmetic labelling is definitely no walk in the park. There are quite literally hundreds of things to consider when packaging your product.

If you make a false claim on your labelling, or forget to list a certain ingredient, you could be sued for huge amounts of money. This is a risk you really don’t want to take. Even if you think you know everything that’s gone into that product, these days, we don’t even know what’s in our tap water!

Failure to label your products correctly could lead to you saying ‘bye-bye’ to your business, and ‘hello’ to bankruptcy!

Your best bet is to opt for a private label lash cleanser. It’s easy, affordable and will free you from the worries of complicated label legislation. You’ll also be free of any liability associated with the product. A beauty win/win!

So there you have it! Those are some of the most important things to consider if you’re thinking about mixing up your own lash cleanser at home.

If you really want to sell your own lash cleanser to your clients, we offer a private label service that comes complete with bespoke packaging.

All you have to do is choose your favourite design and send us your logo - we’ll ship your very own branded product within 3 weeks!

Our Lash & Brow Cleanser cruelty-free free and vegan, and is even suitable for clients with the most sensitive eyes.

It’s anti-bacterial, soothing, and makes for better lash retention, making it the perfect, one-size-fits-all cleanser to get the most out of those lashes!

If you have any questions about our private label service then contact us - we’re always happy to help!

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